Alex has always been into sneakers and designer brands— growing up, she played basketball, and she remembers admiring her mom's classic Chanel bag. That sense of luxury felt out of reach back then, but with 17th St by Colakicks, she's making designer pieces accessible to all kinds of people. The store is about more than just buying and selling; it's a community where everyone can find something that speaks to them, whatever their budget. She values vintage for the stories behind each piece, believing they make them that much more special.

Without any formal business background, Alex took a leap of faith when she joined as a partner. Originally, she thought she'd work in criminal psychology, but life's twists led her to where she is today. Her passion for people and creating a welcoming space shines through, especially in the way she supports her employees, all of whom speak highly of her kindness and generosity. Dogs, cats-even her own cat Moose-are welcome in the store, with treats on hand for furry visitors. For Alex, this journey is about more than just running a business; it's a way of building something she genuinely loves, connecting with people, and having fun along the way. -@unionsquareny