17th St by ColaKicks opened June 22nd, 2024. Owners Adam Patrick, Alex Kuralt, and Josh Kilgore (left to right) wanted to create something for everyone, regardless of their interest, style, or tax bracket. Adam and Josh began ColaKicks as students  of the University of South Carolina in 2017, buying and selling sneakers. Alex started working part-time shortly after the opening of the second ColaKicks location in Charleston, South Carolina, in 2020. When Adam and Josh decided it was time to make their dream of opening a store in New York City a reality, they brought Alex on as a partner and owner-operator.

Combining their shared interests of art, fashion, vintage, sustainability, jewelry, and more, they began the search for a location to fit their needs. Just off of Union Square, 18 E 17th St became the perfect fit. ColaKicks has 7 stores in total, with 6 of the 7 residing in South Carolina and Georgia. 17th St is the newest addition to the brand and aims to create a unique sense of community in the bustling city that never sleeps.

On her passion for the store, Alex says, "It is important to me to create an experience for anyone and everyone. Shopping luxury or high-end items gives someone a special feeling that words can't always describe - whether they're shopping for themselves or a loved one. That feeling shouldn't be exclusive to those who can afford to spend thousands at retail stores. I want to be able to give that feeling to people who may want to spend less, while also reducing the environmental impact of the fashion industry."